The challenge
A coaching institute with four centres across Delhi was receiving more than 300 WhatsApp enquiries a day in admission season. Three counsellors could not keep up, most messages arrived after 9 pm, and parents who waited until morning for a reply had often already enrolled somewhere else.
What we did
- Analysed 2,000 past WhatsApp chats to find the 40 questions behind most enquiries
- Trained an AI assistant on courses, fee structures, batch timings and centre locations
- Locked fees and scholarship rules to exact values so the assistant could never invent a discount
- Added demo-class booking straight into each centre's calendar, with automatic reminders
- Routed ready-to-enrol parents to a counsellor with the full chat history attached
The result
68% of admission enquiries answered without a counsellor; enrolments up 27%. The figures below are measured against the three months before launch, using the client's own analytics rather than ours.
68%
Enquiries resolved by AI
< 3s
Reply time, 24×7
+27%
Enrolments
3.4×
Demo classes booked
”
The WhatsApp chatbot handles most admission questions at midnight when parents actually have time. Our counsellors now only speak to families who are ready to enrol.
PB
Pooja BhatiaDirector, EduNest Academy
