The challenge
A funded startup needed to launch on Android and iOS simultaneously with a limited runway. The category is crowded and retention after week one is where most competitors fail.
What we did
- Cut the initial scope to the three features that drive daily use
- Designed the first-run experience first, because that is where retention is won or lost
- Built one Flutter codebase shipping to both stores
- Kept install size under 40MB so mid-range Android devices adopt easily
- Instrumented analytics from day one to see which features earn their place
The result
120,000 installs in year one at a 4.6★ average store rating. The figures below are measured against the three months before launch, using the client's own analytics rather than ours.
120k
Year-one installs
4.6★
Store rating
38%
Day-30 retention
<40MB
Install size
”
They cut a third of our feature list before writing any code and we launched six weeks earlier because of it. Every one of those features we later added on evidence, not opinion.
KB
Karan BatraCo-founder, Zentro
